A good piece of content doesn’t only require high- quality writing skill but the crafting skill too. It’s very important to craft your writing in such a format that it seems interesting, entertaining and appealing to the target audiences for B2B Sales.
A good content attracts audience and keeps them engaged till end. If your article grabs your reader’s attention, it makes them believe that whatever information you have provided on your website is worthwhile and informative to them.
A content isn’t just a content and meant for readers to read but it’s the voice of the company that speaks a lot about a company’s image. Therefore, along with good writing skills, content format is, also, one of the most affecting factor that requires to be followed to engage audiences, especially B2B audiences.
Here are 5 content formats that will help you keep your readers engaged till last.
For a minute, I ask you to go back to your college and school life and remember how professors used to deliver lectures. When they delivered lectures for 1 or more hours you were both bored and monotonous. Along with, whatever they lectured, more than 50% of it went into the air. But when they did the same thing with the help of diagrams and graphs, you grabbed the concept and enjoyed the lecture. Correct? Similarly, when people are bored with such lengthy texts and article, they look for something visualistics. Infographic is the visual that comforts the reader with diagrams and make their concepts clearer as compared to articles without infographics.
According to the report by Content Marketing Institute, in the B2B content marketing, the use of infographics space grew from from 51% last year to 62% this year.
Case studies are very effective in providing readers with on-the-ground and real example of a specific business problem, the spiky challenges it constitutes, and a detailed explanation on how those challenges were overcome. According to a report by eMarketer, 77% of B2B marketers use case studies and 58% of B2B marketers find it effective.
Case studies are important and covered mostly in B2B content marketing. According to Neil Patel, he used case studies to grow his sales on Quicksprout by 185%.
A well-known and most popular content marketing format for most of the B2B businesses. Generally, white papers come in between 3,000 and 15,000 words. Although the range is very high, it is necessary to take the reader deep into a certain subject. Often, white papers are about presenting original research, survey results, or other high-value content worthy of an hour or two of your reader’s time.
According to a study by eMarketer, 78% of B2B marketers call them an effective means of generating leads. Usually, these are presented as a standalone PDF or as a published book.
It may sound much contradictory, but blog posts are generally small articles and are less formal forum for your ideas. Such kind of posts are more likely to be crawled and indexed by search engines. Since such kind of posts aren’t that evergreen, therefore, they can be tied directly to current events. Everytime you get an opportunity to blog post, you create an opportunity for your audience to share your blog with others whether by email, tweet etc.
Videos are one of the best content marketing format that can let you get your audiences come back again and again to your website. Videos have high convincing power because it explains better and shows everything live.
Animato shared a report that states that 4 in 5 millennials finds videos helpful in their initial product research, while making buying decisions.
Also, videos can be helpful for any age group of people through engagement and access.
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