Crowdfunding for first-time creative campaigners is a tricky business indeed. While India is gradually making this shift from fundraising to crowdfunding, the latter actually requires tricks to master. Also, it is much more difficult to convince donors for individual projects because considering the limited number of people capable of donating, it becomes a competition with the more ‘important’ issues in the end of the day.
Crowdfunding is a good answer to the future from the present with huge disparities between the rich and the poor. While the dominance of religion makes donors out of many well-off Indians, creative campaigning is difficult indeed. The biggest reason for this is that not many people are willing to fund a cultural initiative. Also, culture and class have old associations, often negatively impacting the former. So, if you are planning to crowdfund the release of your music album, you are going to be regarded as this westernized kid who doesn’t care much about the real issues plaguing India.
At the same time, you get the chance to be crowdfunded by people who are aware and with a lot of money, or those willing to create such an impression. Because the current scene of creative arts in India is indeed dominated mostly by neoliberals with newly acquired tastes. So how do you get to prove to your donor that you are different from an average neighbourhood good-for-nothing art freak? Here are a few steps you can easily follow:
Of course, all this depends a lot on chance, especially since people have varying tastes in the arts. The support teams at the major crowdfunding platforms in India, like Crowdfunding India, are there to help you with each and every detail in building your fundraising profile. Crowdfunding is really helpful for new artists. But in the end of the day, your success depends on your willingness to be patient and your ability to learn from your past mistakes.
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