If you already have a business, you should know that the war between branding consultants and advertising agencies has still not been settled. However, in the past few years the brand consultancies like BrandQuest has come on top, which is why if the AD agencies want to stay in the game, they should step it up.
Here you will see some of the key differences between these two rivals.
Usually, the biggest strategic actions you get from an advertising agency are brief, and they will define the proposition that needs to be communicated and to which segment. But after that, what are you supposed to do? What about internally, and how do you get a personalized brand?
A branding consultant will help you increase your profit and find solutions to your problems
As the name itself says, the advertising agencies are here to do advertising because that is what they are good at. To successfully advertise a business you need creativity, knowledge, and uniqueness. There are many ways that advertisements can help your company, and while these agencies are here to help you with this, the branding consultant is not here to advertise your company.
For those who prefer to go with the advertising agency, you should know that your strategy will be put into the hands of a director and his team. However, if you end up having an uncreative team instead, your business will not grow. On the other hand, branding is a strategic initiative, which means that you have to rely on a branding consultant to help you choose the right strategy.
Usually, the advertising agencies are deemed successful if they have made a creative brand or ad for a business and they won an award for creativity; not whether the campaign increased its sales overall. Since there are not that many awards for branding consultants they focus their time on increasing profitability.
The advertising agencies and the branding consultants have different tactics to get you, customers. The advertising agencies will focus their time on a series of tactical initiatives, while the branding consultants will develop a strategy that works best for your firm.
This is simply because many of the advertising targets with irrelevant demographics together with the customers that are not able to afford or are not interested in the product’ while the brand consultant is here to ensure your budgets are spent on the right strategies.
Usually, the advertising agencies will use the ‘one size fits all’ logic which is meant to market your product all across mass media, however, the branding consultant will look and collect the specific data that is needed to develop a strategy that will surely bring you more customers.
Rebranding your business might actually save it
When you have the advertising agency to help you out, you can’t really measure their work and see how much they improved your profit. On the other hand, the branding consultant will help develop a metric system that will measure promotions, advertisements, and other activities.
It does not matter if you have a small business, a big one or you are just starting one, you should always shave some professional help on the side. You should consider hiring a consultant from many brand strategy consultants in Sydney, who will surely help you out.
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