The magazine distribution and marketing agency for magazine publishers, ValueMags, is seeing great success with the offering of the magazine Dwell. Dwell Magazine is a magazine targeted towards young home or apartment owners that are seeking a modern, industrial, or contemporary look to their homes. Not only does the magazine offer incentive on design, the magazine issues constantly explore architecture, do-it-yourself ideas, and the latest trends. Most of their ideas are transferable between fashions as well. The magazine will debut one couch and show it in multiple rooms. It all depends on the accessories!
ValueMags is encountering a lot of success with the magazine because new home owners are looking for unique ways to decorate their homes at a low cost. The magazine allows them to get incredible ideas for no cost. To add, the ideas in the magazine tell you where you can get the given look for less or even do-it-yourself.
Recently, ValueMags has been offered other magazines by different publishers that share the same concepts and ideas as Dwell Magazine. The issue ValueMags marketing is having is that will bringing on a similar magazine hurt the success of Dwell or boost it? And what company would turn down business? ValueMags has too look at the bigger picture. They are a marketing agency which means that there is competition between all the magazines they distribute. It is a matter of what the magazine offers that will make it successful which is largely up to the publisher.
What do you think ValueMags should do?
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